With the abandonment of low-end white MacBook and the aggressive pricing $ 999 for the new MacBook Air, Apple has made its position more aggressively in the category of thin and light notebooks. This can cause problems for farmers trying to produce material competitive with Intel's Ultra specifications book, reports Digitimes.
The specification was developed by Intel Ultrabook to advance the mobile industry in the space super-thin MacBook Air. The call details of the resolutions to adopt a non-replaceable battery, the heat of dissapating metal chassis, solid-state storage and welded components in order to minimize the size and weight. This is very similar to how the MacBook air is constructed.
It is also a significant departure from the modular structure currently adopted by most manufacturers. This means that much of the manufacturing line Ultrabooks must use new methods, making them more expensive to produce than traditional laptops.
Reports from sources indicate that the channel, unless Intel was to reduce the cost of its processors, which represent one third of the total cost of a book Ultra potential, it is unlikely that manufacturers like Asus and Lenovo will be able to provide textbooks Ultra at or below the price point of $ 999 that the MacBook Air is currently a member.
Apple is engaged in low-cost version of the MacBook Air when it was introduced two years ago, and the versatile and cost-price versions of the Air that was announced last month, are the culmination of a year of refining and supply contracts.
The standard of the Book Ultra, by comparison, was introduced at Computex this year. Apple has a history to build a supply chain based on investments at the beginning of new manufacturing processes and very favorable agreements with suppliers, making it more difficult for competitors to produce similar products at competitive prices.
If the ultra-Books is gaining momentum, Intel may have to make some concessions with the new processor pricing Ivy Bridge, is because until the end of this year or in the first quarter of 2012. We will probably see the ultra-books on the market before Q2, so Apple is likely to approach the issue of 4 generation MacBook Air.
If the first ultra-Books are not able to compete with the price, the more likely that sales will stop in front of the growing popularity of air, which is now the best selling Mac ever. The real question is, how long it takes, the supply chain and manufacturing processes of other makers Apple's well-muscled lead.
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